Chief Analytics Officer
Chris Farrar earned his doctorate doing data-intensive experimental studies in Linguistics. After that his career took him into senior management roles in hotel technology, including telecommunications, network communications and independent consulting, always with an eye to the analytical use of data to improve insight and decision making. This led to him becoming one of the early promoters of predictive analytics in the hotel industry, a role he continues to exercise today at Exceptional Innovation.
At EI his principal area of focus is the intersection of business needs and data science. This includes the development of the asset value of data, the expansion of opportunities for the commercialization of data resources, and hands-on modeling. His industry reputation as a thought leader in analytics reinforces the impression of EI as a major technological force in hospitality.back to Executive Team