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Exceptional Innovation, Inc. and HTNG team up to protect Personally Identifiable Information (PII)

Press Contact: Candice DeLuca, Chief Marketing Officer, Exceptional Innovation, Inc.
Phone: 614.890-6101 Email:


Exceptional Innovation, Inc. and HTNG team up to protect Personally Identifiable Information (PII)

Columbus, OH – Oct. 10, 2016 Exceptional Innovation, Inc. recently hosted the inaugural meeting for the Hotel Technology Next Generation (HTNG)’s Personally Identifiable Information (PII) Workgroup. The HTNG PII Workgroup’s goal is to raise awareness of and develop guidelines for the security of guest and employee information.

Personally identifiable information is any representation of information that permits the identification of an individual, either alone or when combined with other elements. Due to the growing threat of data breaches and cyberattacks across the world, there is a need to prioritize the security of guest and employee personal information. The PII Workgroup is implementing principles for the hospitality industry in terms of guidelines, roles of vendors, a global strategy for protecting PII and the group’s commitment to the hospitality industry.

“I hope the PII Workgroup will give us a set of guidelines and help individuals with the need to have and go about securing data in their environment. It’s going to give everyone a baseline level of instruction, which I think will be helpful to the industry,” said HTNG CEO Michael Blake.

In the meeting the workgroup discussed industry principles which included ownership, regulatory compliance, transparency, stewardship and the importance of selecting partners that share the same commitment to PII. An industry code of conduct and a self-assessment tool to ensure personal data security were also talked about in-depth.

“It’s part of our mission at Exceptional Innovation to provide the industry with strong and creative leadership in the changing world of guest-facing technologies. One area where technology companies like ours particularly need to lead is in helping the industry better protect guests’ personally identifiable information,” said Chris Farrar, Chief Analytics Officer for Exceptional Innovation and member of the HTNG PII Workgroup. “This is not just a matter of the design of our products and services, but also of actively working within the industry to create awareness and best practices surrounding the protection of data and analyzing.  It’s for this reason that we’re especially pleased to contribute our insights and efforts to the industry in the context of the HTNG PII workgroup.”


About Exceptional Innovation

Exceptional Innovation (EI) is relentlessly focused on discovering, developing and delivering innovative solutions that connect our customers to the people they serve through the advanced use of technology.  With our global reach, range and resources, we provide our customers with IQx, a unified platform for driving their vision into their markets using consistent and reliable entertainment and connectivity services. Our integrated IQ solutions leverage the platform to assist our customers in making intelligent decisions to actively engage and inspire through interactive experiences.

For more information, visit www.exceptionalinnovation.com.   

About Hotel Technology Next Generation

The premier technology solutions association in the hospitality industry, HTNG is a self-funded, nonprofit organization with members from hotel and hospitality companies, technology vendors to hospitality and other industry members including consultants, media and academic experts. HTNG’s members participate in focused workgroups to bring to market open solution sets addressing specific business problems. HTNG fosters the selection and adoption of existing open standards. Where necessary, it also develops new open standards to meet the needs of the global hospitality industry.

Membership in HTNG is open to hotel and hospitality companies, technology vendors to hospitality, consultants, academics, press and others. Currently more than 400 corporate and individual members from across this spectrum, including most of the world’s leading hotel companies and technology vendors, are active HTNG participants. HTNG’s Board of Governors, consisting of 22 top IT leaders from hotel companies around the world, itself has technology responsibility for more than 2.5 million guest rooms. HTNG publishes workgroup proceedings, drafts and specifications for all HTNG members as soon as they are created, encouraging rapid and broad adoption. HTNG releases specifications into the public domain as soon as they are ratified by the workgroups. For more information, visit www.htng.org.

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